Key Rating Drivers & Detailed Description
Strengths:
* Strong, improving market share in the equity broking segment
The Angel group is a well-established brand with presence of over three decades in the broking industry. As on March 31, 2022, the company had 37 lakh active customers on the National Stock Exchange (NSE), a sharp jump of 136% from 15.7 lakh active customers in March 31, 2021. Additionally, its market share within the active client space (NSE) increased significantly to 10.1% as on March 31, 2022, compared with 8.3% as on March 31, 2021. This improvement was driven by significant increase in client additions in fiscal 2021 that continued in fiscal 2022. The Angel group’s active client base increased by 12-14 lakh every quarter between June 2021 and March 2022. Furthermore, Angel’s active clients in the overall client base improved to around 40% as on March 31, 2022, compared to 38% as on March 31, 2021.
The management has transformed operations to a fully digital platform and has launched easy-to-use trading applications for its customers. It started digitising its operations in fiscal 2015 by onboarding clients through electronic know your customer (eKYC) and giving them discounts for trading online. The easy-to-use trading platform has helped the company reach out to newer clientele. The digital initiatives taken by the group led to huge spike in overall client additions since November 2019. Also, these initiatives have helped Angel One to position itself among the top three digital brokers and garner major clients, resulting in significant increase in broking income.
* Longstanding presence with extensive experience of its promoters in the capital market business
Angel One has been operating for three decades and is led by Mr Dinesh Thakkar (MD and Chairman), a veteran of the capital market sector and a first-generation entrepreneur. The management has been instrumental in transforming the Angel group from a traditional to a digital broking company. This has helped Angel One to successfully pivot its business model in response to a changing environment within the broking industry. It has proactively embraced the shift in industry trends by offering trading through mobile applications and use of e-KYC and a flat-fee-based pricing model. Furthermore, with a technology-driven model, the group has onboarded Mr Narayana Gangadhar who has more than 20 years’ experience in leading technology businesses at Sillicon Valley companies. The management has redefined Angel One to further strengthen and cover all of Angel’s digital services under one platform and to monetise the core brokerage platform through additional products and services.
* Sound risk management systems
The risk management systems are adequate, in accordance with the company’s current and planned scale of operations. Across segments, the company has a granular portfolio and relatively stringent margin collection policies to partially offset the market volatility risk. On top of the exchange specified minimum value at risk plus extreme loss margin, the company charges additional margin to scrips based on its categorisation as Blue chip, Good and Average scrips.
The company’s sound risk management systems are reflected in no major losses or bad debt (excluding two exceptional incidents) in the last several years. Average bad debt remained at 1.7% (adjusted for one-time exceptional write off of Rs 16.6 crore in fiscal 2020) of total income over the past three fiscals through 2022. Even in April 2020, when crude suffered sharp volatility, it did not have any material impact on the Angel group, unlike a few other brokers. The group had reported loss of only Rs 12 crore in the first quarter of fiscal 2021, despite being one of the market leaders in the commodity broking segment. The losses were contained primarily on account of its policy of capping single client exposure.
* Comfortable capitalisation
The Angel group’s capitalisation has remained comfortable for the past several years. Reported networth is estimated at Rs 1,584 crore as on March 31, 2022, with gearing of 0.8 time (Rs 1,131 crore and 1 time, respectively, in March 2021). The capital position is supported by steady accretion of Rs 624 crore in fiscal 2022. Furthermore, initial public offering led to increase in capital inflow of Rs 284 crore in fiscal 2021. The group’s gearing largely comprises borrowings to meet its working capital requirement. While the company has a huge opportunity in this segment, the gearing is expected to remain below 3 times even during peak demand.
Weakness:
* Dependence on broking income remains high, which makes the earnings profile vulnerable to uncertainties
For the past five fiscals and through March 2022, the Angel group’s revenue is highly skewed towards broking income and accounts for two-third of total income. Given higher reliance on broking income, any significant volatility in the market’s performance can directly put pressure on the Angel group’s overall income profile. Also, compared to other equally established large capital market entities, Angel’s share of broking income is relatively high. The income from other distribution products is expected to gradually increase over the medium term. The group’s ability to steadily diversify its revenue profile over the medium term will be a key monitorable.
Furthermore, the Angel group has transformed itself into a technology-based broking house in the last 2-3 years. To achieve this transformation and to attract a large volume of retail clients, the group has invested a significant quantum of funds towards information technology (IT) capacity expansion and advertising activities. Besides, it has the highest number of authorised persons in the industry for its B2B business, leading to higher brokerage payout. This has resulted in a high cost-to-income ratio on gross basis.
The group is increasingly on-boarding its clients directly through the digital channel. During fiscal 2022, the group acquired around 100% of its clients through the digital mode. This direct acquisition has also helped the group in terms of reducing the brokerage sharing costs (on incremental basis) and, in turn, improving its operating leverage. Benefits derived by the group from these investments is reflected in its performance during fiscal 2022. The cost-to-income ratio of the group improved to around 64% (52.3% on net basis) during fiscal 2021, compared to 66% a year ago. Consequently, the group's net profit stood at Rs 624 crore for fiscal 2022, compared to Rs 298.05 crore in fiscal 2021. Despite improvement in both profit and cost-to-income ratio, the Angel group lags behind these metrics when compared to its peers. Additionally, capital markets have been inherently cyclical in nature and sharp falls or volatility may result in slowdown in trading activities (particularly by retail investors). Therefore, considering the inherent cyclicality of capital markets, the ability of the group to sustain its earnings profile and improve its cost-to-income ratio, will remain a key rating sensitivity factor.
* Highly competitive capital market industry with every player expanding towards the digital acquisition model
The Angel group’s businesses are confined within the capital market industry, which faces intense competition, with multiple players offering low-cost products to clients. The industry has seen a huge transformation in the last three years, with technology-based discount brokers entering and dominating the market. The competition is expected to remain high as more players with cash burn ability propose to enter this space, further intensifying the price war in the industry. Apart from the pricing war, many players have been offering various types of incentives and rewards to gain clients. Therefore, the Angel group’s key broking business remains exposed to market, economic, political and social factors that drive investor sentiment.
Given the volatility in the business, brokerage volume and earnings are highly dependent on the level of trading activity in capital markets. Specifically, since March 2020, the stock markets have seen high retail participation and daily trading volume on account of people staying at home during the lockdown to contain the Covid-19 pandemic. A significant proportion of client additions at the industry level are in the age bracket of 25-30 years without significant savings surplus. The upward movement of the key benchmark indices during this period has further contributed to the lure of stock market trading and potential gains. CRISIL Ratings notes that while lockdown restrictions were lifted by many state governments by July 2020, the momentum of increased retail participation has continued to sustain so far over the last 12 months. While this has benefited Angel One as well as other broking players, long-term sustainability of the market momentum will remain a key monitorable.
Furthermore, gross broking income by three-month lagged active clients has declined 34% year-on-year in the fourth quarter of fiscal 2022. CRISIL Ratings believes this could drop further if there is any significant market correction in the near term. Maintenance of active clients in total user base along with continuous engagement of first-time investors in trading activity will remain a key monitorable.
* Susceptibility to the risk of regulatory changes
Over the last couple of years, the broking industry has witnessed continuous regulatory revisions. With the objective of further enhancing the transparency levels and limiting the misuse of funds, the Securities and Exchange Board of India (SEBI) introduced a few regulations in the last one year. Some of these regulations include upfront margin collection for intraday positions and limiting the usage of power of attorney. The industry is undergoing changes pertaining to margin collection and pledging practices effective September 1, 2020. The newer margin collection practices will change the vintage business model of various small to mid-sized broking companies that relied on relationships by offering differential leverage and margin payment avenues to clients. This is likely to lead to decline in the overall competitiveness in favour of larger digital and bank-based brokers.
The regulations of upfront margin collections for intraday trading are expected to decrease the leverage levels in the industry to 4-5 times from the current 10-15 times that are prevalent across the industry. This reduction in leverage essentially means that the level of positions (in terms of volume) taken by retail investors will also get impacted. While these regulations have not affected the Angel group’s performance so far, CRISIL Ratings will continue to monitor it on an ongoing basis. Furthermore, as per new regulations, the shares owned by investors can be lien marked with the respective broker instead of having to follow the current practice of transferring it to the broker’s pool account. CRISIL Ratings understands that most top brokers (including the Angel group) have already streamlined their systems in accordance with the revised regulations. However, this may impact small and mid-sized brokers given their not-so-advanced IT infrastructure and risk management systems. These revised regulations did not have any visible impact on large brokerage houses (including Angel group) thus far. CRISIL Ratings believes these regulations will benefit the industry with increased transparency and de-risk the broking platform for retail customers.